The new 4 fruits packaging is handy, it displays the whole fruit and is ideated to allow mechanic filling. It’s then sold in a standard carton of the licensed partner, saving costs on packaging and logistics. Jürgen Wieser of Austrian Partner Kröpfl states, ”We plan to rapidly expand plantings and the producers are enthusiastic.“
Martin Siller of Bio Express reported good sales online.
New Zealand Partner Pickmee! started planting the first trees of the 100 hectares project: ”Some of our Asian customers want small portions. KIKU Variety Management has the right apple for them.”
We need innovative concepts, we present the apple in a different manner, in new places, in a new way, in order to stop decreasing consumption, and eventually even increase consumption. We are working on vending machines and other concepts for the consumption on-the-go, for everybody from age 0 to 100. An apple is so practical, you can eat it everywhere.
More information at the ISAAQ® Website