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Right down the chain, from growers to retailers, everyone is interested to the same extent in steady sales figures. That is why the customer has to be sure that inside the blue box with the KIKU logo he will always find a fresh, sweet, tasty, high-quality apple.
After all, if his apple has an attractive appearance with an incredible shelf-life, people will enjoy this unique apple more and more. Longing for the Fresh Apple Emotion.
At this stage the consumer is convinced and wants to find the same fresh KIKU at the point of sales all the year round. He knows the kind of quality he can expect from apples with the blue-red KIKU label.

Since KIKU is grown all over the world it can always be marketed fresh. In the summertime our apples come from the southern hemisphere to reach our table nice and fresh. From autumn onwards growers in the northern hemisphere can cater for world markets. KIKU as an all year apple, that is part of the marketing strategy. The country of origin takes second place.