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Variety Manager

FUJI KIKU® FUBRAX (S)

RED CAP® VALTOD (S)

A sales strategy which rewards everyone

The purpose of the so-called Pools is to ensure that production and marketing activities in the various continents work smoothly together. They are responsible for co-ordination, specific country-by-country marketing, sales and quality control: from the origin of the trees right down to choosing the product at the point of sales. Because only a high-quality product will convince consumers and ensure long-term, stable growth in sales figures.

KIKU is advertised in distribution channels where customers appreciate product quality, where high economic returns are possible and all those involved in marketing are rewarded for their work accordingly. The premium prices paid for KIKU products from recent harvests are convincing more and more producers to opt for this success apple. In the end this is the prerequisite: KIKU must always be available in just enough quantity to keep pace with market demand, triggered by promotion and advertising.