Variety and Trademark
The variety Xeleven* was created by the French breeder Jean-Luc Carrieres, member of the italo/french group and company Red Moon. Red Moon is owner of all rights, created and registered the trademark SWING®. Plant material is produced under the name SWING® Xeleven* by Braun Nurseries (ITA) and Escande Nursery (FRA).
The variety Xeleven
SWING® ´s taste is just wonderful: the crunchy Xeleven fruit convinces for juiciness, elegant texture and special aroma. Those characteristics and the good balance sugars-acidity make it to a perfect apple with a sweet touch. The appearance is striking, sympathic, of red blush colour with a high percentage of overcolour and nice lenticels. The fruits shape is cylindric.
Harvest time is around Fuji. Due to the good overcolor of all fruits not too many pickings are necessary, the harvest window is large and fruit fall not a problem. Storage is easy and not problematic, the shelf life very good. Added to the fact that the apple is consumable off the tree, the sales potential is huge.
In the nursery the variety is easy, as well as in orcharding. SWING® Xeleven* is productive, and special attention must be given to thinning.
„natural more“ aims for a premium and value we want to achieve with a clever strategy, fair work and good alliances.
The variety allows sustainable and fair orcharding with a high packout. The Red Moon group chooses carefully like minded Partner in production and sales, is expert for the launch of a new brand / variety. This successful combination aims to create value for all members of the supply chain, from the breeder to the consumer.
Possibilities for everybody
Because of the special characteristics of Xeleven, we developped several concepts and models for partnerships. Both conventional and organic orcharding are possible, as well as for juicing.
Any questions you have, just drop us a mail: firstname.lastname@example.org
Further information on the website www.swing-apple.com
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